[Press Release Writing & Distribution]

Announcements that reporters can use the moment they land.

Announcements written to be picked up, not filed away.

Most releases fail in the first sentence. We write the lead a reporter could paste straight into a story, put the number that matters in the second paragraph, and cut everything that reads like it was approved by four people.

Newsroom-Ready Drafts

Embargo Management

Wire & Direct Outreach

What We Do

You get a release drafted in a day, a quote line your executives will recognize as their own, and a distribution plan that says which outlet gets it first and why.

Distribution That Reaches the Right Desk

A wire release reaches everyone and persuades no one. We pair it with a hand-worked embargo list of the twenty to forty reporters who actually cover your beat, timed to their filing schedules rather than yours.